The Great Unknown

Julia's New Desk

Right now I’m sitting at the table in my living room and writing this post thinking OMG!

Friday was my last day as VP of Marketing at Manilla, and today marks the first day of my new adventure. I’ve left the full-time employee with benefits world to start two initiatives:

  1. my own marketing consultancy helping brands with digital and social strategy, and
  2. launching WorkHacks, a startup business that aligns with one of my true passions- lifehacking and productivity

With the experience of helping build and launch a  startup (Manilla), and with the incredible support of friends, family and mentors, I find myself thinking about this new life and what I am going to make of it.

I’ve wanted to make this leap to career independence for a few years now, but I lacked the strength, confidence and guts to pull the trigger. I finally found it within myself to believe in my own potential and, as I sit here contemplating what my to-do list for today should be, I have to embrace the excitement, fear and uncertainty I feel. I’ve jumped into the great unknown, where my fate no longer rests on meeting the expectations of my job title, but rather my ability to sell, (over)deliver and scale great work as a consultant and bring my vision for WorkHacks to life.

The realization that I am now my own CEO, boss and direct report is overwhelming and a bit terrifying. Since I joined the workforce with my first job at 16 years old, I’ve been taught to take direction, do what I’m told and always try to overdeliver on my bosses expectations to make them look good to their boss and prove my value. That imposed structure is gone and it’s my responsibility to set the business objectives and goals and of course deliver against them everyday.

Big challenges lie ahead as I work to pave my own path, but I’m guided by a determination to shape my own future and destiny.¬†I can’t even express how excited I am to have woken up in this new world. Up, up and away…

About Julia Roy


  • Rosvita says:

    May you have the best of success with it! It was the best move I ever made. Scary, but wonderful. Can’t imagine now doing things differently. Great luck with your new (ad)venture!

  • Julia: Congrats! You’re gonna rock it!!

  • As someone who’s followed and kept up with you on a variety of mediums over the years (Remember the 12Seconds days?), I am so excited for and proud of you for taking the steps and finally doing this. You’ve been an inspiration to me when it comes to marketing and honestly, all things tech, for a while now and I am completely confident that you will rock this.
    Wishing you the absolute best of luck!

  • Congratulations! That’s so awesome that you’re following your passion rather than staying in a job just for the security. Wishing you the best of luck!

  • Mike Saad says:

    Congratulations. I took the leap almost 3-years ago. Haven’t looked back. You’re gonna be great.

  • Zack says:

    Wow, you’re living the dream now! Your previous work reinforces the belief that you can do this :)

  • Dan York says:

    Congrats! You’ll be awesome, I’m sure! I wish you all the best as your own “CEO, boss and direct report”. Looking forward to seeing what you do next!

  • Kara says:

    Congratulations! I’m excited for you-and me (because WorkHacks sounds awesome-lol). I’ve also enjoyed reading about your adventures over the years…looking forward to reading about your early exciting triumphs soon.

  • withoutink says:

    your awesome, and you will do fantastic =)

  • Tom Dheere says:

    The difference between security and freedom is the difference between fear and courage. Robert Kiyosaki said that, you know, and he was right! It’s terrifying but oh so rewarding. I’d say that I hope you find success, but just taking the leap (which so many people never, ever do) into the unknown already means you found it.

  • Good luck Julia! I really admire your moxie and wish you much success.

  • Christian says:

    Julia –
    First good luck on your new adventure. I have been there and back again. I like being there more than back.
    Second – thank you for pointing me to Feedly – Love it.
    Third – I love your desk. I have a thing for rustic wood. Where did you get it?

  • John Keehler says:

    Best of luck with both new adventures!

  • I’m sure by now you’re well into your new adventure! I wish you the best of luck and hope you enjoy the journey – it’s the best part!
    Good Luck,
    ps. Nice View!

  • Congratulations! You are now the CEO of awesomeness! Go kick some ass!
    And let me know if I can create any Ripples for you down here in Austin!
    Ripple On!!!

  • Andrea says:

    There isn’t anything you can’t do. Remember that. You are an inspiration and one day I hope to follow in your footsteps.

  • Adam Wallace says:

    Just saw this news. Congrats Julia!! Really exciting. You are going to kick ass. Excited to see all that you do.

  • Ruben says:

    Congrats Julia! I understand you! I live at Mexico City and it’s the same feeling about to be my own CEO …. I mantain already my “other” job.
    I like a lot your blog, it was an amazing surprise some months ago, I hope to be in touch with you.
    I’m in my own entrepreneurship project. I tell you soon!

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