I made a significant change in my professional career
recently and wanted to take this opportunity to share some big news with

I left my position at Undercurrent last month. Despite
my departure, I have the utmost respect for Undercurrent. I am confident they
will continue to do great things in the digital space. I am also incredibly grateful
to have been able to work with such innovative thinkers and forward-thinking
clients, giving me the opportunity to learn, grow, and become the digital diva I
am today. I thank Undercurrent for the last two amazing years, and I look
forward to the future in which I will apply the knowledge and skill I gained at
Undercurrent to new challenges and opportunities.

Ok, now moving on to my big announcement. I recently
joined Coach, Inc. in its nascent Global Web and Digital Media department, as
Senior Manager of New Media. I am very excited to share this news with everyone,
as I am elated to have the opportunity to work with a top- notch brand alongside
the smart, driven, and motivated people at Coach. As I articulated in my
previous post
, the luxury fashion industry faces some significant challenges in
regards to social media. Coach is ready to tackle those challenges, engage with
their loyal fans, and create unique experiences online for their consumers, and
I could not be more excited to help spearhead those initiatives.

The future is bright and surely fashionable.

Follow Coach on Twitter, Join Coach on Facebook

About Julia Roy


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