Today is the official launch of the Poppy Project! It's an innovative art project by Coach that celebrates bloggers and blog readers in the spirit of the new Poppy collection. To participate, you embed a small piece of code in the header tag of your site and a pattern will appear on the sidebar which you and your readers will be able to interact with through Tweets, Facebook "Likes" and site visits.
You can see the pattern on my Tumblr blog. Site visitors and myself interact with the pattern by clicking the Facebook "Like" button and tweeting from the pattern using hashtag #coachpoppy and my personal hashtag #juliaroy, the pattern with grow and change. The more relevant, and interesting the Tweets with my hashtag are, the more creative and unique my Poppy pattern will grow.
Everyday there will also be prizes given away at random, across all the participating sites. You know you've spotted a prize if you see a Coach Poppy bag in the pattern. If you see it, click on it to redeem! When a reader wins a prize, the site owner (blogger) wins a prize a well. All sites will be displayed and ranked on the Poppy Project Leaderboard and there will be a grand prize given away to the #1 spot on September 2nd.
If you have any questions, email poppyproject at coach.com. Enjoy!
Disclaimer: I am an employee of Coach, Inc.