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Boo! A Story About You

12 July

The internet provides you with unlimited opportunity to share your life, stand out and tell your unique story. A year ago, I wrote a post about Boo, the dog who landed a book deal. Today, I read that Boo is the new doggie ambassador for Virgin America. This had me thinking about how the internet, and specifially social networking, has provided everyone with so much opportunity to not only share their story, but also make money and grow their careers from it.

boo

Who Is Boo

Well obviously, Boo is a cute dog. But the real credit has to be given to his owner (who Boo refers to as “the human”). She started a Facebook page for the little pooch, posting regular updates (as many crazy-loving animal owners do). Giving credit where credit is due, Boo is adorable. However, none of Boo’s success would have happended if it was not for the fact that his mother took to the internet to share him with “the world” (it is in quotes, because at the time it was likely a few friends and family).

Leverage Your Unique Life and Experiences

The moral of this story is, put yourself out there. You do not have to own a cute dog or have something totally remarkeable to share. Remember that there are hidden opportunities around every corner, and if you are honest, transparent and willing to step outside your comfort zone at times, it can be incredibly rewarding. Don’t be afraid, be fearless!

Experiement, Be Creative and Fearless

I was a bartender after graduating from college. No idea what I wanted to do with my life. By day I studied emerging social channels, by night I slung drinks behind the bar. For me, as strange as it is, my fans/followers emerged from my daily Flickr photos from my desk at my first real job in NYC. I took the photos because it was fun, I posted them because, well, why not. This was before the trend of daily photo sharing, but I certainly wasn’t the only person doing it. I’ve sinced moved on from the daily photos and over the years have found new ways to share my story. It doesn’t need to be a picture of yourself, but it is important that it is personal and unique.

What can you share with the world? Your daily doodles on scrap paper. Your walk home from work. A chat with your awesome grandma. There has to be something in your life that you love and you can share with others in the most genuine and ingenious way possible. People want to connect with other people. What may seem mundane to you, is facinating to others. Always remember that. Go forth and share with the world. Who knows where it will take you.

And, most importantly, don’t worry about the haters out there. Haters are gonna hate, but you are not alone. A requirement to being transparent online, is being fearless. And remember, if someone is criticising you, you are probably onto something.

Moral of the story: Be creative, be yourself and share it with the rest of us!