ABOUT

27 June

I am a freelance consultant working with agencies and brands to craft social strategy campaigns that improve engagement and brand awareness. My experience and expertise comes from working with dozens of brands and startups over the last 5 years, leading the creation, implementation and measurement of social strategies and campaigns.

While working with brands over the years, I have also amassed a community of my own that continues to foster and grow a loyal audience of friends, followers and fans across different web platforms.

My goal is to continue to connect brands with consumers through new media and experiment in the intersection of digital and social.

Vanity Fair, America’s Tweethearts (pictured far left)

History:

I was born in Schenectady, NY and raised in Erie, PA. I went to Simmons College in Boston Massachusetts, studying International Relations, Public Policy, and Political Science. After graduation, I realized that a career in politics was not what I wanted, so I started bartending in Boston and began soul searching for what I really wanted to do with my life.

I was given an opportunity at Cone, Inc. to work on a fund-raising campaign Making Change for Katrina. Noticing that there were lots of other blogs out there created to spread awareness and raise money for New Orleans, I thought that doing the same for Making Change for Katrina would help our initiative grow and connect. After only two weeks, the blog came up higher on a search engine query for “Making Change for Katrina” than the actual website did. I wondered why? How could this –poorly designed and makeshift blog – be considered by Google to have more “authority” than the website, which had been up and live on the web for several months prior. How is this even possible?!

I became fascinated by the proliferation and popularity of social networking, digital interaction and user generated content. After spending the first half of 2007 immersing myself in the culture and cult of emerging digital communities, I was hired by Joan Schnieder of Schnieder Associates to extend their client service offering – to include the planning and execution of social campaigns. I will always be grateful to Joan for giving me the opportunity to build a social media practice and share my passion for social outreach with the agency and its clients.

Less than a year later, I was scooped up by Undercurrent – at the time a young start up consultancy – in their quest to build an agency that offered strictly digital strategies and executions. Undercurrent, then based in Boulder and myself in Boston, soon moved to NYC to establish and build a digital think tank amongst the trendsetters of Soho.

From there I became Senior Manager of New Media at Coach, Inc. in the Global Web and Digital Media Department, where I helped the luxury brand establish one of the top social presences in the fashion industry.

My most recent position was Vice President of Marketing at Manilla, a new web-based service backed by the Hearst Corporation.

Press:

Simmons College, Vanity Fair names Julia Roy ’05 “America’s Tweetheart” (2011)

Forbes, 14 Power Women to Follow on Twitter (2010)

Vanity Fair, America’s Tweethearts (2010)

Twitter Grader, Top Twitter Users Ranked #1,212 out of 3,602,429 (2009)

Constructive Grumpiness, Top 30 Under 30 Tweeters (2009)

Things Marketing People Love, Taking Pictures of Themselves at Work (2009)

The Society for Geek Advancement, I am a Geek [Video] (2009)

The Trades, Interview: Julia Roy – Digital Queen (2009)

Huffington Post, Hottest Girls on Twitter Ranked #9 of 10 (2009)

Twestival Ebay Auction, Auctioned off a Date with Myself Raising $1,549 for charity: water (2009)